Last Updated: May 25, 2018
PERSONAL INFORMATION WE COLLECT
When you visit the Website, We automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, We collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit: http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.
INFORMATION YOU PROVIDE
Additionally when you make a purchase or attempt to make a purchase through the Website, We collect certain information from you, including your name, email address, and phone number (collectively, “Contact Information”) as well as your billing address, shipping address, and payment information (including the last four digits of your credit card) (collectively, “Purchase Information”). We refer to your Contact Information and Purchase Information collectively as “Order Information.”
(Note also that some purchase mechanisms allow you to use Amazon Pay or PayPal Express. In such instances, We do not collect any payment information.)
HOW WE USE YOUR PERSONAL INFORMATION
We do not rent or sell your Personal Information without your permission. However, We may use or share your Personal Information for purposes described herein.
We store the Order Information internally and use the Order Information that We collect generally to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, We use this Order Information to:
- Communicate with you
- Screen Our orders for potential risk or fraud
- When in line with the preferences you have shared with Us, provide you with information or advertising relating to Our products or services.
We use the Device Information that We collect to help Us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize Our Website (for example, by generating analytics about how Our customers browse and interact with the Website, and to assess the success of Our marketing and advertising campaigns). We also use the Device Information for remarketing purposes.
In addition to the foregoing, We may also use your Personal Information for legitimate business purposes, including:
- To provide, operate, evaluate, optimize, and maintain Our Website, Our business, Our Website, and Our products and services We offer.
- To tailor the content We display in Our communications with you.
- To send you information for marketing purposes, in accordance with your marketing preferences.
- To respond to your online inquiries and requests and to provide you with information and access to resources or services that you have requested from Us.
- To manage Our Website and system administration and security.
- To identify any server problems or other IT or network issues.
- To process transactions and to set up online accounts.
- To compile aggregated statistics about Website usage and to better understand the preferences of Our Visitors.
- To improve the navigation and content of Our Website.
- To customize content and layout of the Website.
- To carry out market research and development to improve Our products and services.
- To administer surveys, contests, sweepstakes, and other promotional opportunities and events.
- For recruitment purposes, if you have applied for employment with Us.
- To carry out other legitimate business purposes, as well as other lawful purposes.
- To comply with legal requirements, judicial process, and Our company policies (including to verify users’ identity in connection with access or correction requests).
- To protect against, identify, investigate, and respond to fraud, illegal activity (such as incidents of hacking or misuse of Our Website), and claims and other liabilities, including by enforcing the Terms and Conditions that govern the services We provide.
We may aggregate and/or de-identify any Personal Information that We collect, such that the information no longer identifies any specific individual. We may use, disclose and otherwise process such information for Our own legitimate business purposes, including historical and statistical analysis and business planning, without restriction.
LINKED NETWORKS AND INTEGRATED SERVICE PROVIDERS
You can elect to sign in to the Website through a linked network, for example Facebook. If you elect to sign up through Linked Network, We receive certain profile and account information about you from the Linked Network. These Linked Networks may also appear in your profile, so that people can find you on these Linked Networks. The specific information provided to Us by Linked Networks is determined by these third parties and may vary by network. In all cases, the permissions page for the Linked Network will describe the information being shared. You should consult their respective privacy policies for information about their practices. You may elect to use information from the Linked Network to populate your profile on the Website.
You may connect or disconnect your Linked Networks, such as Facebook, through the Account Settings for the respective Linked Network platform. Once you disconnect a Linked Network, We will not receive information from that Linked Network going forward unless you choose to reconnect it.
You may also elect to connect and make and receive payments to and from Us through third party networks (“Integrated Service Provider”), for example Amazon Pay or Paypal Express; if you do so, you will be allowing Us to pass to and receive from the Integrated Service Provider your login information and other user data for payment purposes.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help Us use your Personal Information, as described above.
For example, We use Shopify to power Our online store (including the processing of payments via integrated third party providers) -- you can read more about how Shopify uses your Personal Information HERE.
When you place an order through Our online store’s checkout page, We use PayPal PayFlow Pro for processing of credit card payments -- you can read more about how PayPal uses your Personal Information HERE.
(Note that We do not collect any payment information in instances when you checkout using Amazon Pay or PayPal Express.)
We use Google Analytics to help Us understand how Our customers use the Website -- you can read more about how Google uses your Personal Information HERE.
You can also opt out of Google Analytics HERE.
We share some of your Personal Information with Our third party partners for marketing purposes. In particular, We share your Order Information with Klaviyo for managing Our email communications with you -- you can read more about how Klaviyo uses your Order Information HERE.
Our Website includes social media features, such as the Facebook “Like” button. These features may collect information about your IP address and which page you are visiting on Our Website, and they may set a cookie to make sure the feature functions properly.
We may occasionally offer surveys, contests, sweepstakes, or other promotions on Our Website or through social media (collectively, "Promotions").
We advertise on social networks to Our customers and potential customers. We also share your Contact Information with Facebook, Inc. for marketing and re-marketing purposes.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information We receive, or to otherwise protect Our rights.
As described above, We use your Personal Information to provide you with targeted advertisements or marketing communications We believe may be of interest to you.
For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
For information about and to opt out of interest-based ads from many ad networks, visit:
- U.S.: http://www.aboutads.info/
- Canada: https://youradchoices.ca/
- European Union: http://www.youronlinechoices.eu/
DO NOT TRACK
Please note that We do not alter Our Website’s data collection and use practices when We see a Do Not Track signal from your browser.
When you provide Us consent to do so (either upon placing an order or through Our normal marketing communications), We will communicate with you through general marketing communications. You must affirmatively opt-in to receive these communications before you receive them.
Regardless of where you live, you may also OPT OUT of these marketing communications at any time by following the instructions provided in any marketing communication you receive. Please note that even if you opt out of receiving marketing communications, you may still receive business related communications, such as transactional emails. When you communicate with Us (via email, phone, through the Website, or otherwise), We may maintain a record of your communication.
LINKING TO THIRD PARTY SERVICES
When you click on links on Our Website that take you to third party websites, you will be subject to the third parties’ privacy policies. While We support the protection of privacy on the Internet, We cannot be responsible for the actions of any third party websites. We encourage you to read the posted privacy policies of any and every website you visit, whether you are linking from Our Website or browsing on your own.
We strive to maintain internal controls and procedures to ensure that the Information you share with Us is handled in a safe, secure and responsible manner. We have security measures to help protect against loss, unauthorized access and alteration of the information in Our control. We will only disclose such Information to employees and authorized service providers who require such information for the purposes described in this Policy.
Our databases are protected by physical, technical, and procedural measures that restrict access only to authorized persons in accordance with this Policy. Although no data transmission over the Internet can be guaranteed 100% secure, and We cannot ensure against any loss, misuse, unauthorized disclosure, alteration, or destruction of data, We take reasonable precautions to prevent such unfortunate occurrences. Nevertheless, We cannot and do not guarantee that information you post on or transmit to the Service will not be viewed by unauthorized persons. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using Our Website on a shared or unsecured device.
YOUR RIGHTS TO DATA
You have the right to access personal information We hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right (which you may do at any time), please contact Us through the contact information below. We respond to all requests We receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help Us respond efficiently to your request.
To request that your personal information be corrected, updated, or deleted, please send an e-mail to email@example.com, or submit a request via Our secure online form HERE, or write to Us at: The Finest Accessories, Inc., 349 East Third Street, North Bend, WA, 98045, United States.
Please include the nature of your request (request to correct or update to your information or request to have your information deleted), your full name, the email address(es) used when ordering or registering for an account on Our Website, your shipping and/or billing address if applicable, and your phone number in the event that We need to contact you in regards to your request, including for verification purposes.
Additionally, if you are a European resident We note that We are processing your information in order to fulfill contracts We might have with you (for example if you place an order through the Website), or otherwise to pursue Our legitimate business interests listed above.
If you are a resident of the EU/EEA, you can object to processing of your Personal Information, ask Us to restrict processing of your Personal Information, or request portability of your Personal Information. Again, you can exercise these rights by emailing Us at firstname.lastname@example.org, by submitting a request via Our secure online form HERE, or writing to Us at: The Finest Accessories, Inc., 349 East Third Street, North Bend, WA, 98045, United States.
Similarly, if We have collected and processed your Personal Information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing We conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.
You have the right to complain to a data protection authority about Our collection and use of your Personal Information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the EEA/EU are available HERE.
We retain Personal Information where We have an ongoing legitimate business or legal need to do so. Our retention periods will vary depending on the type of data involved, but, generally, We'll refer to these criteria in order to determine retention period:
- Whether We have a legal or contractual need to retain the data.
- Whether the data is necessary to provide Our Services.
- Whether Users have the ability to access and delete the data within their accounts.
- Whether Users would reasonably expect that We would retain the data until they remove it or until their accounts are closed or terminated.
When you place an order through the Website, We will maintain your Order Information for Our records unless and until you ask Us to delete this information. Retaining this Order Information facilitates administration of Our 100% guarantee on Our products and provides the mechanism for processing return and exchange requests and providing replacements and refunds of ordered items.
You have the right to request that your Order Information be deleted in accordance with applicable laws. Individuals wishing to exercise their data protection rights in this manner will be prevented from returning or exchanging items from deleted orders and prevented from receiving refunds for or replacements of items from deleted orders. When We have no ongoing legitimate business need to process your Personal Information, We will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then We will securely store your Personal Information and isolate it from any further processing until deletion is possible.
The Website is not intended for individuals under the age of 18 without the involvement of a parent or guardian. We do not knowingly collect or solicit personal information from anyone under the age of 18 or knowingly allow such persons to register. If We become aware that We have collected personal information from a child under the relevant age without parental consent, We take steps to delete that information.
PROTECTING YOUR INFORMATION
You have several options when deciding how you can best protect your Information. One option is simply not to volunteer it. This approach would allow you to still visit Our Website and you may decline to submit information through the Website, although it may prevent you from placing orders and prevent Us from providing certain services to you. The Federal Trade Commission’s website, www.ftc.gov, also offers useful information about how to protect personally identifiable information provided to a website.
CALIFORNIA PRIVACY RIGHTS
California law permits Our customers who are California residents to request and obtain from Us a list of the third parties to whom We have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the types of personal information disclosed to those parties.
If you are a California resident and would like to request this information, please submit your request in an e-mail to email@example.com, or submit a request via Our secure online form HERE, or write to Us at: The Finest Accessories, Inc., 349 East Third Street, North Bend, WA, 98045.
Please include your full name, the email address(es) used when ordering or registering for an account on Our Website, your shipping and/or billing address if applicable, and your phone number in the event that We need to contact you in regards to your request, including for verification purposes.
For more information about Our privacy practices, if you have any questions or comments, or if you have a concern about the way in which We have handled any privacy matter, please contact Us by email at firstname.lastname@example.org, or submit a request via Our secure online form HERE, or write to Us at: The Finest Accessories, Inc., 349 East Third Street, North Bend, WA, 98045.